MEET THE TEAM
This is our team, a lot of smiling happy people who work hard to empower your business.
From start to finish, we provide expert guidance so your immediate and long-term needs are met. We’re the trusted advisors you need in your corner to help you navigate unexpected challenges and keep your goals on track!
Reuven Birnkrant is CEO of PetroCal Associates. Since joining the firm at the end of 2009, Mr. Birnkrant has been involved in the development, financing, purchase, and sale of over $1 billion of carwash and gas station projects throughout the United States. In every deal, Reuven takes a long-term approach to a client’s needs to ensure that a transaction completed today not only accomplishes today’s goals, but also positions a client to achieve tomorrow’s goals as well. Previous clients range in size from some of the largest operators in the industry to mom-and-pop operators building their first location, many of which he’s helped start, expand, and ultimately exit. From clients to lenders to vendors, Reuven takes great pride in building long-term relationships allowing him to support the needs of those around him and has created a company culture that embodies the same.
Reuven is a published author in various trade publications and an experienced lecturer on the topic of financing for automotive properties for various organizations including the Western Carwash Association, Southwest Car Wash Association, California Fuels & Convenience Alliance, Sonny’s Car Wash College, and the International Carwash Association. Born in Washington D.C. and raised in Bethesda, MD Reuven attended the University of Virginia where he earned his Bachelor’s Degree in Biology and American Politics. He lives in Los Angeles with his two young daughters and his wife Dorielle.
Dorielle Birnkrant is the COO/CMO of PetroCal Associates. Dorielle is a strategic thinker and an accomplished executive with expertise in managing and growing teams, developing and implementing operational processes and marketing strategies, and sponsorship and partnership negotiations, having established a track record of building and sustaining highly visible client, partner, and vendor relationships. Dorielle is most proud of having her employees say she was their best manager, and her clients say that she was their best advocate.
Born in Los Angeles, Dorielle attended Harvard-Westlake before heading off to earn her Bachelor of the Arts from Sarah Lawrence College and her MBA from Ben-Gurion University. Dorielle then spent eight-years at House of Blues/Live Nation Entertainment/Ticketmaster where she rose to Senior Manager and Team Lead of the Sponsorship Marketing Group overseeing an annual marketing budget of $60 million while working with nearly one third of the professional sports teams in the United States.
In 2014, she brought her team building, negotiation, and marketing skills to PetroCal Associates where she partnered with her husband Reuven. Today she is responsible for company operations and marketing at PetroCal Associates. In her first 5 years at PetroCal she helped drive 213% growth in loans financed.
In 2022, the International Carwash Association’s (ICA) Carwash Magazine included Dorielle as one of the 13 most powerful women in the carwash industry in a fascinating article. She is a founding member of the ICA’s Women in Leadership Group and proudly attends the annual leadership events amongst her mentors and peers in the industry.
Outside PetroCal, Dorielle has been on the Board of Friends of the Israel Defense Forces for the past decade supporting Israeli soldiers and their families. She lives in Los Angeles with her family including two young daughters and an adorable mini-bernedoodle. She loves to organize and use a label-maker, make beautiful flower arrangements, and befriend all the best vendors at the local farmer’s market.
Our team of problem solvers and strategists embody the PetroCal standard of acute attention to detail, dotting every “i” and crossing every “t”, and always staying 3-steps ahead of the game so you achieve a successful outcome.
Ryan Dame is the Senior Underwriter at PetroCal Associates. He previously worked as a commercial loan underwriter for United Bank of Michigan, Chemical Bank, TCF Bank as well as a loan review officer for Green Bank in Houston, TX. He graduated with an MBA from Davenport University. When not working he enjoys spending time with friends and family and traveling.
Joe Kurschner is the Real Estate Associate at PetroCal Associates. He previously worked as a Transaction Manager/ Senior Real Estate Analyst at DPDHL, where he ran their Caribbean real estate portfolio, as well as their e-commerce service line. He graduated from Miami University with a B.A. in Economics and Business Legal Studies. When Joe is not working, he enjoys surfing, hiking with his dogs, and mountain biking.
Kelsey Tanizaki is a Transaction Coordinator at PetroCal Associates. Previously, Kelsey worked as a Loan Closer at Conventus Holding Corp., Product Compliance Specialist at Qualia, and Sr. Loan Closing Specialist at PeerStreet. She graduated from UCSD with a B.A. in International Studies - History. When Kelsey is not working, she enjoys attending concerts and trying new restaurants.
Our Board of Advisors
Board Meetings can get loud but they’re always fun.