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Wash Talk Ep. 188: Unlocking the power of ground leasing real estate 

In this episode of Wash Talk: The Carwash Podcast host Rich DiPaolo welcomes Reuven Birnkrant, CEO of PetroCal Associates, a boutique real estate financing and brokerage firm specializing in carwashes, to discuss crucial aspects of ground leasing real estate for carwash operators.


PetroCal Associates CEO Reuven Birnkrant discusses how to properly structure your lease to optimize the financial benefits of leasing. Discover the benefits of leasing land and learn what you need to know in the latest issue of Professional Carwashing and Detailing.

CAR WASH Magazine Live | No Risk, No Reward

Hear from women leaders in the car wash industry on how they've found success. This week on CAR WASH Magazine Live™ two great leaders in the car wash industry share their experiences and discuss the framework for women to use as they navigate through their career and life journey. Hear from Dorielle Birnkrant, COO and CMO at PetroCal Associates and Megan Ragsdale, COO at Soapy Joe's and author of No Risk, No Reward. 

Leading women in carwashing

The women interviewed for this special series share their stories. The goal of this interview series is to not only share the stories and experiences of these market leaders, but also inspire more women to join this fun, exciting and growing carwash industry. This month let’s meet Dorielle Birnkrant and Melissa Croll.

CAR WASH Magazine Live | Women in Leadership

Our very own Dorielle Birnkrant, COO & CMO of PetroCal, is joined by Jessica Zazworsky of The Bubble Barn and Mayra Chimienti of Mister Car Wash to discuss the carwash industry in the 21st century. This conversation was recorded in the CAR WASH Magazine Studio at the CAR WASH Show 2022 in Nashville.

The Speedwash Victor Valley Portfolio Sold to Mister Car Wash

PetroCal Associates announces another successful business sale with the April closing of The Speedwash—four express exterior carwash locations in Victor Valley—to Mister Car Wash, the largest carwash operator in the United States.

Quick Quack Car Wash Grand Opening of First Anaheim Locations

Quick Quack Car Wash, the fastest growing chain of car washes in California, is giving away the best carwash package on every vehicle for 12 days to celebrate opening the doors on the first of three planned car washes in Anaheim.

She IS the Guy you Want to Talk to

Nearly 100 of the carwash industry’s high-performing and high-potential women, and the people who support them, gathered for the inaugural ICA Women’s Leadership Experience last November in Chicago.

Shattering the Glass Ceiling

CAR WASH Magazine spotlights 13 women who are making a name for themselves as leaders and trail-blazers on the supplier side of the carwash industry—including our very own COO & CMO, Dorielle Birnkrant!

Carwash Financing with PetroCal CEO Reuven Birnkrant

Reuven Birnkrant, CEO of PetroCal Associates, joins David Begin to share insight and expertise in all things carwash finance. We dive in to the nuance that comes with financing your next car wash project. Historically low financing rates and strong credit terms are available in today's market, creating a favorable environment for expansion and growth opportunities.


PetroCal Associates CEO Reuven Birnkrant discusses how the carwash industry has established commonly accepted criteria for site selection, taking into account nearby competition, traffic count, site accessibility, the surrounding retail landscape, and community demographics.

Best business practices for money management

PetroCal Associates CEO Reuven Birnkrant discusses the two most important business practices every multi-site carwash operator should use.

Why Clients Keep Coming Back

“I don’t think I have ever worked with a broker who not only always does what he says he will do but also handles every back and forth between buyer and seller. Most brokers are much less involved once a PSA is signed but your involvement has many advantages to successfully closing a deal. I enjoyed working with you and hope to do more deals in the future.”
-Multi-Site Carwash Operator, San Bernardino County, CA
“We have completed several real estate acquisitions with PetroCal Associates, and specifically Reuven Birnkrant, over the last several years. Most importantly, Reuven is honest and focuses on serving the best interests of his clients. He is concentrating not only on all of the small, and very important details of a transaction, but also is consistently and proactively thinking two to three steps ahead and preparing solutions for potential twists and turns that seem to come up in most real estate deals. It feels like you are part of the same company when you are involved with Reuven and his team based upon their high level of service.”
-National Express Carwash Operator
“With Reuven's help I was able to acquire an SBA (7a) loan for $2.5M+ to build a $3M+ car wash. As anyone who has acquired an SBA business loan knows, obtaining financing is a process. I have done it before working directly with the bank. But in this case, having Reuven as an advocate made the difference not only in obtaining the terms we needed, but also in making sure the entire loan process, from appraisal to closing, went smoothly. I cannot recommend Reuven highly enough. Without his help, I can't say I would have been able to complete this project.”
-Mutli-Site Carwash Operator, Pima County, AZ
“I've secured 5 loans with PetroCal Associates over the past 10 years. Recently they arranged financing for me to acquire and renovate a full-service carwash, on leased land, using 1031 exchange funds, that I was redeveloping into an express carwash immediately after closing. They helped me structure everything in a way that worked for the SBA 504 program and got me a great loan for a very complex deal, all during COVID-19. I would never go anywhere else.”
-Single-Site Carwash Operator, Orange County, CA
“Reuven Birnkrant saw our potential and fought for our car wash all the way. He was instrumental in finding the right bank and even convinced the VP to come see our building site when other brokers wouldn’t give us the time of day. Once the bank saw our plans and our location we got two thumbs up! Reality is that Reuven pulled it all off and he was a huge help in getting us to close on time.”
-New-to-Industry Carwash Operator, Riverside County, CA
“Reuven was wonderful to work with. He oversaw all the paperwork and helped us produce the needed forms and documents. He never left us in the dark but kept us apprised of all tasks and deadlines. I would never even consider building another car wash without him! He is also very nice to talk to on the phone. I actually looked forward to his calls! (And still do btw)”
-New-to-Industry Carwash Operator, Riverside County, CA
“When it was time for me to sell my car wash, I didn’t think about anyone else because they were more authentic than everyone else.”
-Single-Site Carwash Operator, Los Angeles County, CA

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